Rajashekhar C

RAJASHEKHAR C

Lead / Principal Product & Experience Designer

Design Leadership • UX Strategy • AI-Driven Product Experiences

Product and Experience Design professional with 15+ years of experience designing complex digital products, data-driven dashboards, enterprise platforms, and meaningful user experiences across healthcare and technology.

CASPAR – AI-Assisted
Claims Substantiation Platform

CASPAR Platform

A platform designed to simplify the claims substantiation process by combining AI-driven article screening, benefit extraction, and human validation into one structured workflow.

Role: Lead Product & Experience Designer

Focus Areas: UX Strategy • Product Architecture • Dashboard Experience • Data Visualization

The Challenge

Claims substantiation is a complex and time-consuming process that involves searching across multiple scientific databases, reviewing large volumes of articles, identifying relevant benefits, and compiling structured reports. The process is largely manual, making it slow, inconsistent, and heavily dependent on individual expertise.

The Solution

To address this, an AI-assisted platform was designed to automate article screening, extract and organize benefits, and guide users through a structured workflow — while still allowing human validation at key decision points.

Understanding the User

  • Gained a deep understanding of user workflows and challenges in the claims substantiation process
  • Translated complex business and AI workflows into intuitive experiences
  • Structured user journeys to simplify decision-making in a data-heavy environment
  • Collaborated closely with business and technical teams to ensure feasibility and clarity
Understanding the User
Workflow Overview

Workflow Overview

The platform follows a structured workflow that combines AI-driven processing with human validation:

  • Articles are retrieved based on selected ingredients and data sources
  • AI models classify, extract, and cluster relevant information
  • Users review and select benefits of interest
  • Additional inputs are defined to refine the scope
  • Supporting evidence is selected
  • A structured claims substantiation report is generated

User Workflow

1. Data Input

Users start by selecting the ingredient type and data sources to initiate the process. Simplified inputs help users quickly begin without confusion.

2. AI Processing

The system analyzes articles using classification, benefit extraction, and clustering models. It automates large-scale data analysis while maintaining structure.

3. Screening Summary

Users are presented with a summary of total and relevant articles after processing. This provides clarity on how data is filtered and refined.

4. Benefit Selection

AI-generated benefits are displayed with confidence scores, allowing users to review and select relevant ones. This supports informed decision-making with human validation.

5. Cost & Evidence Selection

Users select supporting articles, with clear visibility of paid and free sources along with total cost. This ensures transparency and avoids unexpected decisions.

7. Final Review & Output

All selected data is summarized, and a claims substantiation report is generated. This enables a seamless transition from analysis to output.

Solution

Solution

The solution was designed as a structured, user-friendly platform that simplifies a complex, AI-driven workflow. Users can initiate the process by defining inputs, after which the system leverages AI models to analyze and organize large volumes of data. The platform then guides users through reviewing insights, selecting relevant benefits, and refining inputs with clear visibility into supporting evidence and associated costs. Each stage is designed to balance automation with human validation, ensuring both efficiency and control. The workflow concludes with a consolidated view and the generation of a structured claims substantiation report.

Impact

The solution streamlined a complex research-driven workflow by reducing manual effort and introducing a more structured approach to claims substantiation.

The integration of AI-assisted processing with human validation improved clarity, consistency, and overall efficiency of the process.

Impact
Key Learnings

Key Learnings

The solution streamlined a complex research-driven workflow by reducing manual effort and introducing a more structured approach to claims substantiation.

The integration of AI-assisted processing with human validation improved clarity, consistency, and overall efficiency of the process.

This project helped me evolve from designing interfaces to designing systems that integrate AI, user behavior, and business workflows.