HERE ARE SOME ESSENTIAL THINGS THAT ONE SHOULD FOLLOW TO MAINTAIN THE RANKINGS
Have a Responsive Web Design
There has been a rapid growth in the use of portable devices(mobiles) and tablets, in the past few years. And most of those users prefer browsing the internet through those devices. Make sure that the content of your website is easily readable when viewed through all other devices like such; in short, improve your website’s responsive design. This is a very important factor that can affect SEO since, if any website doesn’t provide a good user interface, the visiting users will always tend to shift to something that does.
Use Social Media
Use of Social Media, Publicizing the article on Social Media is a very important technique to, not only get more hits, but also to improve SEO. Google Plus’s +1 carries around 0.37% of the weight-age of web page’s SEO. So, the better to reach out to people on Social media, the better it is for website.
Brand building – Authorship
Although Google has recently announced that they will remove the authorship images from search results, SEO experts, after many experiments, say that authorship can still affect a website in a positive manner. However, only the image is dropped off and authorship stays in the website. To set up authorship, better to have a Google+ account. Still today, no one from the SEO industry could confirm the importance of the authorship verified content in search rankings either in the form of some SEO experiments or cases, even google never confirmed it – but still there is a big question about its factor.
Go with a Content Management System (CMS)
Use a proper content management system that offers various plugins. WordPress is one of the most used content management systems, nowadays. It not only provides you with amazing plugins, but will also help you frame your content and images in a way which will make it easier for Google bots to traverse. Although, using a CMS is not a must, it is highly advisable. Blogspot and Drupal are a couple of other famous CMS.
Have a killer UX
Like icing on the cake, Good User Experience (UX) can lead always great results. See that the navigation from one page to another inside the site, is easy, even for a normal user to do. Also, see that the loading time of the website is minimal, not only on a PC, but also on other devices. Learn more about UX and make the most out of it.
Look for keywords that have low competition and high search volume. This will help in writing good articles, using such words as the keywords and gain more users. Google Keyword Planner is a free SEO tool that will help you find such words. Instead of using a single word, it is advised to use key phrases. And also, make sure that you know how to use a keyword in the context. However, the most important of things is to produce good quality content that readers would connect to.
See that first build proper inter links among the pages of your website so that it gets easier for the user to navigate. It is fine to use keyword in the links but make sure that link it only to a relevant page on your website. This can help in improvised ranking of other web pages in website.Always use relevant, high quality links that go out of your website. This builds a trust to Google that what are referring to is important and useful. And this might eventually push the website to higher position in the search results. And, keep away from bad and low quality links. Then again, there are few tiny basic mistakes that newbie’s tend to do.